1) You will get the expertise and the attention you deserve without an agency's high rates and extensive overhead:
Just like everything else, you get what you pay for. However, you'll probably spend less budget dollars with me than with a creative/marketing agency using large overhead. An agency's account manager acts as a middle man between you and the people working on your project, which can lead to miscommunication and longer timelines. Besides, most agencies tend to work on monthly retainers and charge big bucks for projects often assigned to recent college grads with little experience. By working with me, you're in direct contact with the person who is handling your project from beginning to end.

2) You will save time and bandwidth so you can concentrate on growing your business:
Copywriting may not be easy for you and take more time out of your workday that you'd like, revising and editing each written piece. Or you may have an understaffed and/or overworked marketing / corporate communications department who can't find the bandwidth to tackle one-time or recurring projects. By assigning your marketing and copywriting projects to me, you can focus on other areas of your business, such as business development, sales and customer service.

3) You will bring an outside perspective to the table and retain customer focus:
When creating their marketing materials, many companies make the mistake of focusing on themselves, simply listing how good their products and services are. That may be accurate, but most buyers want to know "what's in it for them". I'll ensure that your message is focused on your customers and not your own organization. A good writer is also a good listener, so I'll ask you to share with me what the exact purpose of your written material is (e.g. generate leads, reach out to current prospects, promote a new product, retain customers, etc) to craft it in the most effective and convincing way.

4) You will permanently ban "corporatese" out of your marketing materials:
Many outside agencies are guilty of perpetuating the use of corporatese jargon (you know, the fancy-sounding "cutting-edge", "state-of-the-art", "industry-leading", etc) that don't provide much substance to your prospects. That's because they don't spend enough time to understand your customer needs and think those empty words do actually sell. Meaningful, relevant, quantified and qualified facts about your products and services will differentiate you from the competition and can be powerful sales generators. I also apply the KISS (Keep It Simple, Stupid) principle to all the materials I create for you. By writing clean, crisp and accurate copy, I make it easy for your prospects to process your information.

5) You will complete your marketing and copywriting projects in less time:
Since I don't have extensive overhead and many communication channels to manage, I usually can turn things around faster than a larger-size agency. If I can't meet your deadline because of already scheduled projects, I'll let you know. Then you can decide if your schedule is flexible or if you need to outsource the job to someone else.

6) You will get creative design if you need it and you'll still work with one vendor:
Beware of graphic designers that promise you they can write copy as well as create design. Copywriting and designing are two different skills and people are usually best at one rather than the other. I provide copywriting services but can also handle the creative design of your project. I work with a few reliable designers who can help create compelling materials, whether for print (ads, brochures, posters, tradeshow signage, etc) or online (banner ads, photos, illustrations, etc), all for a lot less than an outside agency.

7) You will get a FREE 30-minute phone consultation:
That's when you get to pitch me your business, product, idea. During that time, I can also provide a free critique of your current materials, telling you what's good and where you may want to make some improvements. This offer is almost as good as a free lunch, without the calories.

Sounds pretty fair and square, right? So what are you waiting for?